This could include graphics, style guides, templates, content, and of course wireframes and prototypes. Provide all artifacts and assets you created in the iterating step to the development and testing teams. At the end of the step, when you’ve worked through challenges and have a solid design you can add these elements in and review again with the team.Īfter obtaining approval, it’s time to bring your design to life. Avoid details like colors and graphics in the early part of this step to keep the reviews focused on flow and behaviors, rather than easy distractions. Prepare a professional presentation with the overall concept, high-level feature list, and early sketches of a couple of options you are designing. Include a design review, or two, with your client or stakeholders during this step as well. Refine, test, repeat until most of the user issues and points of confusion are ironed out. Develop more detailed, higher fidelity prototypes and content that can be tested thoroughly with users. During this step, you dig deep into the full functionality of one or two great ideas. In the last step, you developed lots of ideas, exploring the breadth of possibilities. In addition to the artifacts already mentioned, you may also have a good feel for the taxonomy to be used, the overall architecture of the app, and even some early content. Interviews and talk aloud testing with low fidelity sketches, storyboards, or wireframes will help you narrow down the concepts to the best ones to refine and flesh out.ĭon’t be surprised if you develop a new perspective on your problem statement or a novel way to tackle it. If the app has a lot of features and information, a card sort exercise may be helpful. Tailor the test for the design concepts and functionality. Once you’ve generated a lot of ideas, select the best options and plan some user testing. Your competitive research is helpful to generate more ideas and get a feel for what just plain doesn’t work. The entire design team can collaborate here to throw out ideas. No idea should be left unspoken, and many should be explored. Open minds are still important in this step. Now that you know why you are doing the project, you can start thinking about all the various ways you might be able to solve the problem you identified. Artifacts of this phase should include a simple problem statement, personas, and use cases. Surveys, interviews, and observations of real customers can help you determine whether the stakeholders are on the right track, what they are missing, and what is just not needed.Īt the end of all this research, you should have a good idea of what the app needs to offer. Next, talk to existing customers and other potential users. Check out their social media presence, the app reviews, and other online resources to get different perspectives. Download their apps and see first hand what they do and how they work. You can also conduct competitive research to get a feel for what other businesses are doing with their apps. Look for key functionality and features, but also why they think their users will want the app. Using interviews or surveys explore the goal of the app. Start with your client or business stakeholders. This step has a variety of names but essentially comes down to research. Why does your client or business need an app specifically? Is it intended to be an alternative to a mobile web site? A quick and easy way to access your services? An open mind is essential here. Simply because everyone has an app these days isn’t a great reason to tackle this type of project. Sometimes a project is initiated without a clear reason. These steps usually look something like this: Even a simple process can help keep your project on track and running smoothly. The important thing is that you define your process and stick to it. Most UI/UX processes include the same basic elements and can be scaled to fit the project size and complexity. Pick one and run with it, or follow a simplified process with a few considerations for the specific platform of mobile apps. With all the various processes and methodologies evolving in the industry all the time, how do you choose the right one for your app design project? Luckily it doesn’t need to be that complicated. While choosing the right app design company, make sure the follow a standard design process:
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